BA has a portfolio of 54 lounges globally providing a traditionally hard to reach audience in a relaxed environment and whilst in a receptive state of mind. Advertising achieves maximum stand-out in these premium and uncluttered spaces. Campaigns are targeted, cost effective and delivered straight to your target audience.
Digital screens
Reach 532,167 premium customers per month with 31 screens across 12 lounges
The following clients have advertised on digital screens as part of their campaign:
Experiential zones
A variety of locations are available across our entire lounge portfolio
Connect consumers with brand experiences that are exciting, engaging and immersive. Variety of methods available to measure ROI including data capture, footfall analysis and research. Use trained brand ambassadors to educate customers, drive sales and enhance your brand presence.
The following clients have run experiential activity as part of their campaign:
There are a host of other opportunities available within our lounges, including: - sampling, screen wrap, static posters, table tops, brochure placements, wi-fi, product placement and boarding passes
