British Airways customers
People who choose to fly BA do so because of their close affiliation to the brand and their preference for a high level of service. Often frequent flyers who travel for both business and pleasure, they are affluent and influential.
58%
Male42%
Female73%
AB93%
ABC126
Average number of nights BA customers have spent in a hotel in the past 12 months
Average number of nights BA customers have spent in a hotel in the past 12 months
€63k
Average personal income
Average personal income
48
Average age
Average age
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DownloadBritish Airways customer traffic
In 2016 BA flew almost 46 million customers to more than 180 destinations in 90 countries. We are able to offer unique access to this sought-after audience and offer well-informed segmentation.
45.9m
Annual passengers 2016
Annual passengers 2016
3.8m
Average monthly passengers 2016
Average monthly passengers 2016
7%
YOY increase 2015-2016
YOY increase 2015-2016
Customer traffic: breakdown by territory
Domestic
- Annual 6.1m
- Monthly 506k
- % increase YOY 3%
Asia Pacific
- Annual 2.3m
- Monthly 190k
- % increase YOY 14%
North America
- Annual 8.6m
- Monthly 713k
- % increase YOY 7%
South America & Carribean
- Annual 1.6m
- Monthly 131k
- % increase YOY 7%
Europe
- Annual 22.8m
- Monthly 1.9m
- % increase YOY 8%
Africa, Middle East & South Asia
- Annual 4.6m
- Monthly 387k
- % increase YOY 3%
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